Through our business model, we maximise the tourism value of local attractions, beginning in Terengganu and extending throughout Malaysia and the world. Our portfolio need satisfies the traveller’s need for exhilarating travel experiences, such as discovering landmarks and savouring local delicacies.

As we endeavour to use tourism to enrich lives, excellence has been our guiding principle. Mother nature is our cherished asset, and people are our inspirations as we strive to create an enthralling Malaysia.

VISION

To be the pinnacle of Malaysia’s tourism and the embodiment of Malaysia’s progressive entity.

MISSION

By establishing and applying a strong foundation through continuous improvement systems, implementing just-in-time operations, cultivating talents that challenge industry standards, instilling ongoing positive changes, and achieving the essence of tourism in every aspect while contributing to public development, we can attain the quality of an exceptional nation.

By becoming the number one car rental company that meets the needs of all types of customers at all levels, both locally and internationally.

By becoming a mature host by serving classy and comfortable hospitality and lodging to every range of travelling guests.

By creating gourmet, banquet-quality dishes that can be prepared in a home kitchen and are affordable.